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Find out how many families are searching for childcare in your area.

How many families have searched for Childcare in your area in the last 90 days

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We've got the leads to help you grow your marketshare. Attract more parents and maximise enrolment rates with the help of our Childcare marketing experts.

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Check out our Testimonials

James Maclean-Horton

CMO, Kids Club Childcare

Stephanie Sedrak

Owner & Director, McGraths Hill Learning Centre

Sean Collins

Co-owner, Eden Academy

Angela Hunt

Centre Director, Sentia Early Learning

Our Mission

We empower childcare businesses to build their brands and grow enrolments in their local area.

We help services be discovered no matter how big or small their brand is!

Establishing brand recognition is vital in highly competitive industries, including the childcare sector. Utilising advertising through Care for Kids & Toddle can enhance your brand's visibility and increase awareness among parents who are unfamiliar with your Service, effectively placing you on their list of potential options.

We’re the experts!

As Australia's #1 childcare search platform we have nearly 3 million parents who are looking to make a decision on childcare: we help boost your occupancy and brand awareness all in one place.

Between our Google SEO ranking (between 1-3 for CFK & Toddle) and our unique partnerships with Realestate.com.au we give your service the greatest chance to be found by parents in your area.

High Intent = Targeted Marketing.

We find you the right parents at the right time.

By leveraging the Care for Kids and Toddle platforms, our partners can effectively target parents who are actively seeking childcare services, thanks to our natural filtering system. This approach guarantees that your marketing resources are focused exclusively on individuals who are highly likely to take action, which translates to better conversion rates, higher quality leads, and improved ROI for your marketing campaigns.

Circle of influence

We help you grow your market share, bringing you, local leads from beyond your sphere of influence.

We offer a reliable source of early childhood information, serving as a crucial validation point for parents who are considering your services. As the top two platforms with the largest number of parents searching, we provide access to a comprehensive audience of prospective leads in your local area. Our wide reach and influence enable you to connect with hard-to-reach parents who are actively seeking childcare solutions.

We’re always on!

Occupancy is never ‘solved.’ Between the natural churn built into the early childhood journey as kids grow up and with fresh sets of new parents arriving in market each year, it is critical to maintain your brand's visibility and engagement.